Xinyu Zhou, Ph.D.
Xinyu Zhou is an assistant professor in the Management & Marketing department. She received a Ph.D. in Marketing with a Statistics minor from New Mexico State ³Ô¹ÏÌìÌÃ, a Master’s degree in Marketing from the Zhongnan ³Ô¹ÏÌìÌà of Economics & Law in China, and a Bachelor of Business Administration in Marketing degree from the China ³Ô¹ÏÌìÌà of Geosciences in China. Xinyu’s research interests include the impacts of contextual cues on consumer preferences, service communication, business ethics, and consumer ethics.
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